On February 3, 2023, a Norfolk Southern freight train derailed in the Village of East Palestine. This disaster has undeniably changed the town forever, but its people are resilient and determined to rebuild their community. The Village of East Palestine has engaged WRL Advertising to collaborate on a comprehensive, multipoint media awareness campaign to share positive stories of the environmental remediation progress being made and help the community and local businesses with economic recovery.

Branding defines and differentiates you from others. More than just a logo – your brand encompasses your value, identity, voice, reputation and image. WRL worked with the Village of East Palestine to rebrand, giving the village an opportunity for a fresh start and a new outlook that pays homage to the history and traditions of the town, while setting the stage for its future growth and redevelopment initiatives. The goal is to attract new residents, new businesses, and consumers back to town.

The new logo is a hand-illustrated depiction of some of its most recognizable buildings, in an elegant navy and gold color palette. The new tagline, Pride. Tradition. Progress. is representative of the community’s strength and resilience, its rich heritage and strong roots, and its aspirations for creating a better future.

The new website focuses on forward progress and proactively communicates to the world the good news that they are on the road to recovery with a resource for factual, consistent and easy-to-understand news and information specifically regarding the clean-up and economic development plans for The Village of East Palestine.

Since the world is mobile and more people are turning to their devices to consume their news and information, The Village of East Palestine launched new social media channels on Facebook, Instagram, LinkedIn and YouTube. A new monthly printed newsletter is now mailed to every business and household with more frequent updates from the village and important information residents and business owners in East Palestine need to know.