WRL Advertising is looking for an experienced, bright + enthusiastic Account Executive. This full-time position is for an individual with strong communication and organizational skills, an entrepreneurial mindset, preferably with agency experience, who is a self-starter and is excited by the prospect of working in a creative, fast-paced advertising agency environment. It’s a base salary plus commission.

Primary Objectives:

• Cultivating new business
• Service existing customers
• Plan and implement scheduled sales and marketing strategies
• Assist customers in planning and coordinating projects
• Generate sales leads through industry networking, online research and company prospect database
• Maintain regular contact with account base, ensuring customer satisfaction
• Represent our organization within the community

 

Detailed Responsibilities Include:

• Contacting prospective leads, setting up new business meetings and closing accounts
• Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics
• Knowledge of agency services and how they apply to clients
• Create estimates by working with sales team, artists, writers, video team and web developers to estimate costs, as well as outside vendors if needed
• Guide creative production by coordinating market research, writing, art layout, web development and media elements as needed
• Implement advertising campaigns by negotiating with media outlets
• Evaluate, adjust and redirect advertising campaigns by studying and analyzing sales results, demographics, surveys, and other market research information
• Manage accounts with short term effectiveness and long-term growth plans

 

Position Standards:

• Three to five years in marketing, advertising, media, sales or communication
• Bachelor’s degree in marketing, sales or related business field
• Knowledge of Advertising Agency capabilities
• Cold calling and prospecting ability
• Good written and verbal communication, sales presentation and closing skills
• Proficient in Microsoft Office Suite
• Experience in web and multimedia project management a plus

 

If you’re interested in joining the WRL team, apply now by submitting your resume and cover letter. No phone calls please. Help us generate + positive results today!

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WRL Advertising is currently seeking an experienced, bright, enthusiastic search engine optimization and web marketing specialist to join our team.

Responsibilities Include:

• Developing techniques and employing methods to streamline and/or automate aspects of interactive marketing insights, reporting and analysis
• Perform baseline audits prior to campaigns (website architecture audits, content audits, competitive audits)
• Define metrics and measures for SEO success and report results to both the internal team and the clients
• Manage tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, site auditing and competitive analysis
• Manage and optimize daily PPC campaigns for keywords, ad copy and quality scores.
• Meeting new clients working in a wide range of industries, determining their specific online marketing/advertising needs, and communicating their options to them clearly and concisely
• Source of expertise on all current popular social media and online marketing platforms, with the ability to clearly share expertise with clients both orally and in writing tutorials
• Researching new platforms and upcoming developments in social media and web marketing
• Working closely with WRL sales team, artists, copywriters, web developers and outside vendors to plan campaigns and marketing strategy

 

Position Standards

• 4-year college-level degree or equivalent experience
• Two to Four years in search engine optimization or search engine marketing
• Advanced understanding of Google Analytics, social media and interactive internet marketing. Google certifications are a plus
• Strong organizational, problem solving and presentation skills
• Excellent oral and written communication skills. Must be able to explain current web marketing techniques to clients with little or no technical background or online experience

 

If you’re interested in joining the WRL team, apply now by submitting your resume and cover letter.
No phone calls please. Help us generate + positive results today!

 

Apply Now

WRL Advertising is seeking a Motions Graphics intern. Ideal candidates will have a strong animations background and a relevant portfolio. This person will also have a working knowledge of After Effects and the Adobe suite, can take direction, meet deadlines, take detailed notes, and be very responsive to both clients and internal coworkers.
This paid internship allows a senior or postgraduate student to gain real world, hands-on experience through valuable client work. This internship is used as a gateway to a possible permanent account executive position at WRL.
This position is responsible for supporting the Director of Video & Motion Graphics in implementing a variety of projects.
The selected candidate will work in a creative, fast-paced environment with exposure to a variety of marketing and communications focus areas. You will get the opportunity for professional growth by working in a variety of industries including consumer, non-profit, B2B, B2C, industrial, manufacturing, education, healthcare, retail, technology, etc.

 

Requirements

• Experience with After Effects & the Adobe Suite
• Strong understanding the principles of animation
• Experience with various editing plugins
• Excellent communication and organizational skills
• Ability to work as part of a team and independently
• Lives in or near the Akron/Canton, Ohio area (NOT a Remote position)
• Some video shooting skills, composition and color correcting
• Has a relevant portfolio

 

Bonus

• Experience with Panasonic / Nikon cameras. Atomos recorders, gimbals, audio gear
• Experience with interviewing, locations, talent management
• VFX experience, 3dsMax, other similar applications
• Graphic Design Skills

 

If you’re interested in joining the WRL team, apply now by submitting your resume and cover letter. Please include a link (Dropbox, Google Drive, etc.) to your portfolio in the application message box.
No phone calls please. Help us generate + positive results today!

Apply Now

We are actively seeking a skilled Digital Marketing Analyst specializing in social media to join our dynamic marketing team. In this role, you will assume the responsibility of monitoring, analyzing, and optimizing our digital marketing campaigns and strategies across a wide range of channels, including but not limited to social media, SEO, SEM, CRM, email marketing, website traffic, and other marketing tools.

Your valuable insights and expertise will be instrumental in guiding data-informed decisions and formulating effective strategies to optimize key performance metrics, ultimately maximizing our clients’ return on investment (ROI).

Success in this role hinges on a comprehensive understanding of digital marketing channels and platforms, the skill to transform data into actionable insights, particularly within social media platforms, and effective communication of findings and recommendations.

Responsibilities:

• Monitoring: Monitor all digital marketing campaigns to ensure optimal performance, accuracy, and error-free execution.
• Analyzing: Interpret data from various sources to identify key trends, insights and actionable recommendations.
• ROI Measurement: Evaluate effectiveness and return on investment (ROI) by tracking key performance indicators (KPIs).
• Reporting & Presentation: Pull statistics from various platforms, compile into a comprehensive report, and effectively present/communicate actionable insights to stakeholders, clients, executives, and cross-functional teams, to inform decision-making and strategy development.
• Social Media Campaign Optimization: Provide actionable recommendations to optimize social media campaigns, increase engagement and enhance brand visibility based on data-driven insights.
• Digital Advertising Optimization: Collaborate with the digital advertising team to optimize and improve campaigns, strategy and conversion rates.
• A/B Testing: Design and execute A/B tests to optimize campaign elements to drive higher engagement and conversion rates.
• Research: Conduct thorough audience research and segmentation analysis to understand target demographics, preferences and behaviors.
• Stay Updated: Stay up to date with the latest digital marketing trends, industry best practices, and emerging technologies to continuously enhance our digital marketing strategies.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. A master’s degree is a plus.
• Proven experience as a Digital Marketing Analyst or similar role, preferably in a fast-paced digital marketing environment.
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Proficiency in using digital analytics tools such as Google Analytics, Adobe Analytics, Hootsuite, Looker Studio or similar platforms.
• Familiarity with digital marketing channels, including paid search, display advertising, social media advertising, email marketing, and SEO.
• Experience with A/B testing methodologies and tools.
• Excellent problem-solving and critical-thinking skills with a detail-oriented approach.
• Strong communication and presentation skills to effectively convey complex data and insights to both technical and non-technical stakeholders.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

 

Apply Now

WRL Advertising is seeking a full-time Social Media Marketing Specialist. The selected candidate will gain experience working in a creative, fast-paced environment with exposure to a variety of marketing and communications focus areas. These include media relations, social media, internal communications, strategic research and branding, crisis communications, media planning, digital marketing and SEO/SEM, and more.

This paid position will experience hands-on, valuable client work as well as the opportunity for professional growth by working in a variety of industries including consumer, non-profit, B2B, B2C, industrial, manufacturing, education, healthcare, retail, technology, etc.

The Social Media Marketing Specialist is responsible for supporting the Social Media Director in implementing a variety of projects.

Responsibilities Include:

• Social Media content creation and management on various social platforms for a number of diverse industries
• Monitor social media conversations and providing reputation management
• Market research for drafting post copy for organic and promotional content
• Aggregate and analyze data for competitive social audits and analyses
• Develop, consolidate and organize media lists, editorial calendars and media results reports
• Participate in both internal team and client meetings
• Write news releases, website copy, collateral copy, social media content and other materials; and may support the development of integrated campaign materials including case studies, brand development, editorial, etc.
• Conduct new business and client/competitor research and analysis
• Interact with local, trade, online and national media when appropriate
• May assist with planning and onsite execution of client events, meetings, etc.
• Contribute to other projects as assigned

 

Ideal Applicants Possess:

• Undergraduate or Post-Graduate degree in marketing, business, communications, journalism, PR or a related field
• Internet and Social Media savvy
• Superior written, verbal, research and organizational skills
• Proficiency using AP Style
• Expertise in Microsoft Office (Word, Power Point and Excel)
• Experience with Google AdWords
• Strong interpersonal, critical thinking and communication skills
• Excellent time management skills
• Ability to work independently and as part of a team
• Ability to multi-task, be flexible and work in a fast-paced environment
• Strong attention to detail, including proofreading
• A positive attitude, drive and a willingness to learn
• Previous experience in communications, public relations, journalism, marketing, advertising, and/or business is also a plus

 

Job Type:

• Full-time

 

Pay:

• From $32,000.00 per year

 

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

 

Schedule:

• Monday to Friday

 

Supplemental Pay:

• Bonus pay
• Commission pay

 

Ability to commute/relocate:

• Canton, OH 44718: Reliably commute or planning to relocate before starting work (Required)

 

Education:

• Bachelor’s (Preferred)

 

Work Location:

• In person

 

Apply Now