Btek needed to generate more qualified inbound leads through paid digital channels while improving organic search rankings for high-intent service keywords—all within a defined budget and 6-month performance window. Through a full-funnel paid media strategy, targeted SEO and social campaigns, WRL drove measurable growth in qualified leads, search visibility and brand engagement while reducing cost-per-acquisition.
Despite strong regional brand recognition, the client’s digital footprint wasn’t converting. Organic traffic was stagnant, paid campaigns were unoptimized and the recruitment pipeline had dried up. Their message wasn’t reaching decision-makers at the right moment in the funnel.
We audited all existing digital assets and built a cohesive multi-channel strategy pairing Google Search and Display campaigns with LinkedIn and Meta paid social. A refreshed content calendar and landing page architecture aligned messaging with buyer intent at every stage.
Campaigns launched in waves to build data before scaling spend. A/B testing on creative and copy refined performance weekly. SEO technical fixes, local schema and a link-building push compounded organic growth across the full engagement period.
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