Do you have a multi-faceted product, a detailed manufacturing process or a complex problem your business helps solve? Don’t tell your audience about it, show them, by using video, 3D animation and motion graphics.
In today’s marketing world, it’s not a question of whether or not you need video. The real question is: what kind of video do you need? Whether you’re promoting your business on social media, your website, at a trade show or to prospective customers, you need video to capture attention. It’s that simple!
Everyone in your industry competes for the same audience. Who’s going to win? With video, you can stand out from the crowd and show your value faster than with written communication.
If a picture is worth a thousand words, then what’s a video worth?
There are many answers to this question, and if you Google it, you will see some estimations that a video equals more than one million words (the numbers vary).
Video and motion graphics help you:
- Simplify complex processes to make them easier to understand
- Improve engagement of target audiences
- Educate and convert potential customers
Businesses in Ohio turn to video, reels/shorts, motion graphics and 3D animation to convey their value and explain their products and services. If you don’t use video and motion graphics in your marketing, you’re losing ground to competitors.
How do you use video effectively in your marketing?
Videos and 3D animation can help you reach customers through the entire customer journey, from awareness to decision making. But how do you use video and animation to tell your story? Here are a few of the best ways to convey your value across marketing channels using video and animation.
Have a new product or one that offers key features your competition does not? A product demo video allows you to show potential customers how your products work, the key features and even the internal construction, using 3D graphic design (for example: cutaway designs).
Everyone loves a sneak peek. Factory tours or other culture videos feature behind-the-scenes looks, bringing potential customers into your internal operations and allowing them to see your operations up close. This type of video is authentic and offers a “day in the life” type of story that helps build authenticity and trust.
A promo video helps generate buzz for upcoming product launches, new product releases and events such as trade shows. Social media is the perfect place to use this type of video. Trade show booths and websites are other good locations to reach your intended audience.
Reels and shorts are short videos, which Instagram, Facebook and YouTube promote through their algorithm. Reels are easily discovered and shared.
A sizzle reel is a term used to describe a highlight or demo reel or short promotional video that captures attention. It typically includes exciting music, dynamic action shots and drone video footage.
If you want to build brand awareness, a brand video can help communicate your values and brand proposition. Cinematic storytelling of your brand story is compelling and helps in the awareness stage of the customer journey.
Listening to real people talk about their business and the story behind the brand or listening to customers explain why they choose to work with your business is impactful and moves potential customers to action. Share your story or customer success stories with your audiences to help establish trust.
Do you have educational content you can show to potential customers? Of course you do! Harness your knowledge to develop a how-to video that answers search questions your audience uses online.
Nothing gives you more dramatic footage than drone videography. Sweeping cinematic views help show the breadth of your business’ facilities. It can highlight unique buildings and features or easily showcase large warehouses. Aerial timelapses can show a process quickly or tell the story of a growing business under construction. There are so many possibilities.
WRL offers professional videography, video editing, drone videography and more. Our licensed drone pilots have extensive knowledge of approved air spaces, appropriate altitudes, safety and risk management and federally approved flight operations for a UAS (unmanned aircraft system). Our videographers provide you with amazing footage and turn them into the finished product that “wows” your audience.
Video can include 3D animation and motion graphics to help explain concepts and engage your audience. If you need 3D animation and motion graphics, WRL has expertise in both.
Need professional video services?
Video is more popular than ever, and these are just a few of the options for using it in your marketing strategy. Talk to WRL. Our award-winning, in-house team of technical experts – videographers, sound engineers, script writers and designers – will help you make a visual impact.