Have you ever wondered: what is the purpose of my brand? Like human beings, brands have a unique identity. They have a set of defined standards, which are often referred to as “brand DNA,” that help consumers and audiences recognize and connect – and ultimately choose them over competitors.
Simply put, a brand helps differentiate, distinguish and humanize.
Evolution of Brands
If you go back far enough in business, you may remember when branding was a logo and stationery package, often called your “corporate identity.”
Competition is even greater today than ever before, and with that, branding has evolved as well. It is now a broader and deeper subject within marketing. Good branding helps connect people and distinguish them.
What Makes Up a Brand
A brand can encompass any of the following and more:
- Name
- Logo
- Brand position
- Mission
- Values
- Audiences
- Design
- Voice
- Customer Experience
- Portfolio
- Pricing
Why are companies such as Nike, Starbucks, Amazon and more so recognizable? They have invested in their brands and connect with their audiences.
How Do You Define Quality?
Brand standards contain many definitions but one is often forgotten … how you define quality. “Quality” might be the most used word in marketing. Many companies talk about quality. But quality is a relative term, so how does your client define quality as it relates to your brand, product and services?
WRL Can Become an Expert in Your Brand
Branding creates recognition and differentiation, builds loyalty, trust and relationships. It creates memorable experiences and builds support with stakeholders. At WRL, our designers, developers, writers and account managers feel it’s important to fully learn and understand our clients’ brands. Not just logos and colors, but your voice, guiding principles, brand position and more.
This deep understanding of our clients’ brands is what makes WRL a valuable and trusted resource.
Want a marketing partner who is invested in your brand? Talk to WRL today.