What Is a Hashtag and How Do I Use It?

Category -
by Jessica TrambleyWhat is a Hashtag


Hashtags, born from the mundane pound sign of yesteryear, have quickly risen to become a powerful tool for businesses both large and small. To those of us who grew up in the digital age, hashtags are second nature but that isn’t always the case for many business professionals.

Hashtags are a powerful tool for businesses looking to increase their reach on social media. They allow for posts to be grouped together according to popular topics, making it easier for interested users to find exactly what they’re looking for. Hashtags also generate more engagement and organically increase the visibility of a post. Making good use of hashtags can be crucial in raising brand awareness, creating new customers and driving traffic to websites. Businesses should learn how hashtags work and implement them into their marketing strategies if they want to maximize results on social media platforms.

But that isn’t all!

For businesses looking to stay up to date with trends and topics related to their industry, hashtags are incredibly useful for learning. With hashtags that allow them to track the latest developments within their field, companies have access to an abundance of information regarding new products and services. 

Need help harnessing the power of the #HASHTAG?  WRL Advertising is a full-service agency offering comprehensive social media services. Contact us today to learn more. 

See all posts