It might be time for an upgraded website. Most first impressions of a business happen online, so your website should be your hardest working marketing tool. It’s where potential customers make decisions about your credibility and your value. It’s often a key driver of leads and sales. While your website might look fine on the surface, you need to know that it performs. Finding a web development and web design partner, who has the expertise to guide you, is important.

Questions to Ask to Determine If It’s Time for a New Website

Is your website actually working? Here are key questions to ask when deciding if you need an upgraded website.

Can People Find You?

If your website isn’t showing up in search results, it’s not doing its job. Search engine optimization (SEO) is what enables you to be effective in connecting with the right audiences.

• Are you ranking for relevant search terms? Your website content needs to contain the right keywords, so that when people search, they find you.
• Do you know what search terms make sense for your business? Sometimes companies overlook key phrases and terms that their audiences use in search. Your keyword strategy should be based on data, related to what relevant terms are most searched, what keywords your competitors are ranking for and the kind of content your audience needs to answer their questions.
• Are you regularly adding fresh content? SEO is a long-term strategy, not a one-time fix. Are you adding blogs, case studies, videos and photography to keep your site relevant and engaging?
• Is your website structured properly for search engines? A properly structured website uses clear page hierarchies, descriptive URLs, optimized headings and internal links so search engines can easily crawl and understand your content.

If you aren’t using SEO to your advantage and need guidance and assistance on keyword research and recommendations, regular content creation that engages audiences and professional video or photography, WRL has an experienced team and expert advice.

Does Your Website Represent Your Brand?

Your website is more than information. It should be your brand in digital form. There are many ways to bring your brand to life through your website.

• Content: Your website content should be written in your brand voice, conveying the right key messages and with the right tone.
• Design: Does your website reflect your brand through colors, fonts and imagery?

Your website should offer an experience; one that is similar to visiting a physical location, where your brand differentiates you and clearly conveys your value.

If you need an experienced web design and web development team, WRL makes web design and development a smooth process.

Is Your Website Built for Performance?

A well-designed website isn’t just about how it looks. Your website should always guide users toward action, whether that’s making a purchase or completing a form.

Key performance factors include:

• Page speed: Slow websites drive users away quickly
• Mobile responsiveness: Most users browse on mobile devices
• User experience (UX): Visitors should easily find what they need

And what about web hosting? Do you have the right web hosting that will support your success? Poor hosting can lead to slow performance, crashes or even security risk. All impact both user experience and search rankings.

Good hosting ensures:

• Fast load times
• Minimal downtime
• Strong security

WRL’s hosting is powered by major cloud platforms like AWS and Google Cloud, offering 99% uptime, so your website is available when customers are searching for you. Our hosting also offers built-in security and protection:

• Advanced security measures
• Ongoing monitoring
• Protection against common threats
• Daily backups

Are You Tracking Results?

If you’re not reviewing analytics regularly, you’re missing opportunities for improvement. One of the biggest advantages of digital marketing is the ability to measure performance and your website should provide insights such as:

• How many people visit your site?
• Where do they come from?
• What actions do they take?

With the right digital marketing expertise, you can track user behavior and conversions, allowing you to optimize campaigns and improve return on investment. WRL offers skilled digital marketing specialists who can use analytics to direct your marketing efforts and improve your website performance.

Get Website Insight

At WRL Advertising, we understand that your website is part of a comprehensive marketing strategy. WRL is an experienced web development and design marketing agency, serving northeast Ohio companies, and beyond, with expert advice, award-winning design and a true strategic partnership. We can help you turn your website into a tool that generates real results. Talk to us today!