In today’s world, video is an important part of any marketing strategy, large or small. Adding more motion and visual elements amps up the attention you’ll get on your website, social posts or streaming. When you consider the ways to add visual appeal, don’t forget 3D and motion graphics.

How to Use 3D and Motion Graphics

3D and motion graphics can be the perfect complement to help you achieve your marketing goals. These graphics can be simple, incorporating motion or animated text on-screen to get your audience to stop scrolling and pay attention. Or they can be complex, helping explain bigger concepts, intricate machinery or detailed processes. 

Here are just a few ways you can use 3D and motion graphics in your marketing:

Social media graphics: An animated post helps bridge the gap between a static image and video. It gives your posts some variation. It can be particularly useful when finding a specific image would be difficult or expensive. It can help you keep your audience’s attention, while you explain a concept. 

Tradeshow graphics: If you want to show trade show attendees detailed information about a large piece of machinery or any large product, 3D animation can help you do it – without the high cost of shipping sizable items to display. 

With interactive touchscreen displays, 3D models and scenes give trade show participants the ability to interact with your product, examining it from all angles. You also can use large-scale renders for trade show displays and walls. 

Video: 3D animation and motion graphics are great ways to break up a longer video. When you add motion graphics to your videos, it helps hold your audience’s attention with a different visual experience. 

Motion graphics and 3D animation in a video can be a replacement for imagery you don’t have or that would be costly to obtain. And you can match specific examples with animation that would be impossible to do with stock video footage or imagery. Think: animated graphs, text to accompany the story, bulleted lists or calls outs of specific parts of a CAD model’s internal parts in 3D space. 

Training videos or explanatory internal communications: Holding attention when describing your workplace products, internal processes or protocols and procedures is easier with motion. Don’t rely on a boring training manual or let your onboarding videos and large company communication fall flat. Help improve comprehension with motion graphics. 

For example, you can take leadership meeting notes, pull out key points and put in a quick re-cap presentation, incorporating motion graphics for added interest. 

Logo animation: Logo animations add personality to your brand! A logo animation can visually explain elements of your logo that help tell your brand story, while looking professional and impressing your customers.

WRL Offers Certified Interactive Application Development

At WRL, our 3D animators are skilled at creating interactive experiences for our clients. WRL is one of two companies in the U.S. listed as a Verge 3D expert by the parent software company of Soft8Soft. 

Our design team has the expertise to create 3D models and other interactive web-based applications for your website design. We can create animations from CAD drawings or from scratch. Our team can advise you if you’re wondering where to add motion graphics to your marketing to help stay current and interesting.

We have an in-house render farm, which allows us to provide quicker turns on 3D imagery. Whether you need explainer graphics, a visual way to explain a concept or product, something to add visual interest to your social posts, 3D and motion graphics can help. Contact us.