Statistics everywhere point to a preference for video, so if you’re not using video to tell your story, we have one question: why?
Video is so versatile. Video footage can be repurposed on your website, on social media, in recruiting campaigns, internal training, marketing presentations and more. Knowing how to use video in your marketing plan is important.
Here are five ways to use video and improve your marketing efforts by engaging audiences. (And we’d be happy to tell you more. Just talk to us.)
1. Tell Your Story
Every business has a story, and yours is unique. Now you just need the right way to tell it. Video is the perfect vehicle for this type of message. Video connects you quickly because you see and hear from people (think of how social media works). A good corporate identity video must be captivating and on-brand and highlight your brand promise and values.
2. Promote a Product or Service
Seeing is believing. A picture is worth a thousand words. Whatever adage you choose, it means visual representation is the easiest way to communicate. Video explains product benefits thoroughly while holding your audience’s attention. It’s education combined with entertainment.
Say you have a complex product. Writing about it can be important, but video highlights the benefits with less words and more action. It’s attention-grabbing. It’s effective… and it sells.
3. Show Company Culture
Company culture is not about what you do; it’s about who you are. Social media is the perfect place to showcase that, and video is one of the best ways to do it!
While people-oriented social reels and posts might seem like pure fun, the truth is, people want to do business with people they trust. Authenticity builds trust. Video reels show the people behind your business.
4. Highlight Successes
Who are your best brand champions? Often, it’s your customers. They know if you do what you say you do. Video testimonials are one way to get the word out. When potential customers see your current customers willing to go on record saying, “these people are the real deal,” that’s meaningful.
5. Internal Communications
From training videos, onboarding information to shareholder updates, your internal communication will benefit from video presentation. It’s a more visually appealing, less time-consuming format. In a world where people choose to consume more video content than any other form of information, you need engaging internal communication.
Need an experienced video marketing team?
WRL is a full-service marketing agency in Northeast Ohio. We have an in-house videography team and offer drone videography from our licensed drone pilot. Our team writes video scripts and shoots interviews or b-roll (supplemental footage that supports your voiceover and the main action). In the video production phase, we create the magic – a video that helps your target audience understand who you are, what you do and how it will benefit them.
Need a corporate identity video? We’ve got the experience (70 years, going strong), a skilled team and the creative drive to make your marketing better with videography, web design and development, motion graphics and 3D, strategic marketing plans and more. Let’s talk about video.
More Insights from WRL
Read more about video: Dynamic Video Displays: An Effective Way to Engage Your Audience; Reel Talk: The Power of Video Content; and How Drone Footage Can Help Your Business.