When you hire for a marketing position, you increase your team by one. But when you hire a marketing agency, you increase your team many times over.
Let’s look at how hiring a marketing agency gives you access to more skillsets, the latest technology and fresh ideas. And when you consider the real cost of hiring an employee vs an agency, you might find working with a marketing agency gives you the best return on investment.
Here are five reasons to hire a marketing agency.
- Cost of Marketing Employee vs Marketing Agency
The cost of adding marketing staff includes not only salary but benefits, training time and even recruitment. With a marketing agency, you can get a fixed monthly cost, a team of marketing professionals to help strategize, execute and proactively review your marketing efforts for ongoing success – and no extra costs for benefits, recruiting and training.
Here are the statistics for hiring for one marketing role vs working with a marketing agency in Ohio:
According to Glassdoor, the average marketing professional salary in Ohio in 2025 is between $54,000 – $86,000 per year, with $68,000 as the median pay. With an agency, you could pay the same amount or less per year and gain direct access to a range of skills, including marketing strategy, content creation, digital marketing, website design and development, social media management, videography and photography, design and more.
- Services Tailored to Your Budget
At WRL, we meet with every client and develop a marketing plan that meets their specific needs – and that includes the budget. As needs change and your business grows, we also have the flexibility to scale up or down with your marketing budget.
Giving you the best ROI is our goal, so WRL will apply your budget strategically. We have decades of experience in developing marketing plans, so you can be confident we will advise you on the best use of your time, money and efforts.
- Outside Perspective Based on Data
At WRL, we base our advice on data and experience. We work with many different businesses. Our unbiased opinions, backed by data we collect continually, can give your business an advantage. We take the time to learn as much as possible about your brand and your target audiences, and then we give you an outsider’s perspective on opportunities you might be missing or strategic swings that can make an impact.
- Access to Latest Technology
Technology is the name of the game, and in marketing, keeping up-to-the-minute with technology takes time and a profound understanding. At WRL, that is just what we do. As an agency, we continually upgrade our technology and stay in step with the marketing industry. We’re in the trenches daily, so when things change, we’re on it immediately. By hiring an agency, you’re getting a leg up on staying ahead of the technology learning curve.
- Wide-Ranging Expertise
What is the likelihood that you can find a marketing professional who is an expert in digital marketing, SEO, social media, copywriting, design, web design and programming and videography? Not likely, as most marketing professionals are marketing generalists, with expertise in a variety of marketing tactics. But with an agency, you get a team of specialists. Our videographers only do videography, so their knowledge base in that area is vast. The same goes for our web programmers and designers and copywriters. You get the idea: an agency is a collective of deeply knowledgeable marketers with their own area of expertise. Our team can support your in-house marketer or marketing team, garnering the best results for your investment.
Need a Marketing Agency?
Marketing is one of the most crucial needs for any business. If you’re not reaching the right audience, with the right message, you won’t stand a chance.
A full-service marketing agency can be a partnership you need. Results, ongoing support and up-to-date marketing expertise are just a few of the things you’ll gain from working with a full-service agency like WRL Advertising.
WRL has more than 70 years of experience and a team of marketing professionals who bring creativity, innovation and energy to your marketing. Contact our team today to find out how a marketing agency can assist your business.